Campaign Analysis

Ad Campaign Analysis provides an overview of a brand or category's campaign executions across TV, radio, print, outdoor and digital platforms on a monthly or quarterly basis.

It works hand-in-hand with our Competitor Campaign Monitoring and Adspend Analysis services. Once all the data has been gathered on the advertising activity within a particular product category, then a Competitor Campaign Analysis may be considered.

Messaging outtake provides an analysis of the communications message, highlighting the spend on Ad Type (Brand, Competitions, CSI, Product, Price, Sponsorship), Ad Theme (Black Friday, Christmas, Easter etc. ) Campaign Title and Product advertised.

Competitor Campaign Analysis covers adspend by brand, brand channel and platform; creative executions (compiled for visual reference); messaging outtake analysis; and a summary of campaign activity.